Music discovery snapshot Q3 2022 Fandom under threat
Get full access to this report and assets
If you are interested this report, or related reports such as Music Consumer Segmentation From Lagging Indicators To Leading Indicators, US Music Consumer Deep Dive The Growing Impact Of Free and Streaming Music Discovery When The Journey Becomes The Destination get in touch today to enquire about a report bundle.
Despite the hyper-saturated music landscape, music discovery is generally not a problem for most consumers. Gen Z and millennials have similar music discovery habits, but gen Z struggle slightly more with discovery and are more influenced by TikTok, while millennials are perhaps the last generation to see radio as a main source of music discovery. However, not all means of discovery have equal impact. Consumers are discovering music, but not always the artists behind them, and niche discovery sources are more likely to translate to time and money spent on music than mainstream ones.
Companies and brands mentioned in this report: Euphoria, Rolling Stone, Rosalía, Sex Education, Spotify, TikTok, YouTube, YouTube Music, YouTube Shorts